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Surfocracy - What's in our name?

The idea was simple, choose a name for our company that reflected our philosophy of designing web sites which did not impose restrictions on how they should be viewed. We wanted the name to convey the feeling that the "people should decide".

Eventually we came up with a name which combined surfing the internet with democracy - Surfocracy. It is pronounced the same way as "democracy".

With apologies to the Oxford English Dictionary, perhaps the following explanation would help.

Sur*foc"ra*cy, n. [Gr.,=rule of the people], where the people share in directing the activities of the internet, as distinct from activity controlled by a single class, select group, or autocrat. The definition of surfocracy has been expanded, however, to describe a philosophy that insists on the right and the capacity of a people to control their browsers for their own purposes. Such a philosophy places a high value on the equality of individuals and would free people as far as possible from restraints not self-imposed. It insists that necessary restraints be imposed only by the consent of the majority and that they conform to the principle of equality.

So whatever the state of your visitor's browser, whether they have Cookies, JavaScript or Flash disabled, at Surfocracy we always design our sites to work with the minimum of browser features present. This ensures that your web site is open to the widest possible audience.

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